How We Do It.

Our content creation process is designed to ensure you end up with exactly what you need. We start by honing in on your audience and your reason for creating the content. We believe this is essential because we’ve found if you don’t know the who or why behind your project, you won’t end up with a quality product.

That forms a strong foundation for everything else we’ll work on together — from settling on the style, to perfecting the content, and the way in which we present the information.

PROJECT: White Paper

Let’s say you need us to write a white paper based on existing and needed research.

Here’s how we’d do it:

  • Typically, we begin with a kick-off meeting, including discussion of a content brief. This content brief includes a tailored set of questions designed to ensure project alignment and that we have all the relevant information we need to complete the project successfully. This involves asking you a range of questions that includes the planned final product, intended audience, expected distribution, the meaning and focus of the content, style/tone, amongst other topics. If needed, we’ll also request any existing research as well as capture any directives for research we will need to complete.

  • After you review our completed content brief, we would move on to producing a summary analysis of the research. In many cases, this is supplemented by at least one to two interviews with your team, partners, or experts to solicit their insights on all of the topics needed to be covered in the white paper.

  • At this point, we produce an outline for your review that covers the content for the white paper. You’ll have a chance to provide feedback and major edits during this period. Once you approve the outline, we begin to write the paper. During this time, we would also incorporate  your branding into a draft template for the white paper layout.

  • Now, we write. A text-based version of the white paper copy will be sent to you for a thorough edit.

  • In this stage, we work on edits of the white paper text content with your team, while also finalizing the design. At the end of this process, we’d have a completed near-final draft ready for review.

  • Speak now! We’ll work with your team to make sure the content and design of the white paper is exactly what you expected. Once you provide final approval, you’ll receive the design document, as well as the final copy in a text file for use in other applications.

PROJECT: Infographic and Blog

Let’s say you need us to design an infographic and linked ghost-written blog based on some existing content or research.

Here’s how we’d do it:

  • We’ll start with a content brief where we cover everything we need to know to complete the project successfully. We’ll ask you a range of questions that includes why you think an infographic and accompanying blog is the best medium to reach your audience, who your audience is, why they need this information, and what you want them to do with it. We’ll also cover the expected distribution, the meaning and focus of the content, and the style/tone. We’ll also spend time ensuring we get your voice right since that’s the whole point of effective ghostwriting! Then we’ll talk about the layout and design of the infographic, incorporate your branding and color palette, and discuss your design preferences.

  • After you review our completed content brief, we would move on to producing a summary analysis of the research. In many cases, this is supplemented by at least one to two interviews with your team, partners, or experts to solicit their insights on all of the topics needed to be covered in the blog and infographic. We’ll highlight the key stats that we think should be featured in the infographic and how we can then discuss that in the blog.

  • At this point, we’ll produce an outline for your review that covers the content for the blog. We’ll also send you a draft visual layout of the infographic so you can see early on how the two will interact as separate, but connected pieces of content. You’ll have a chance to provide feedback and major edits during this period. Once you approve the outline and the design draft for the infographic, we’ll begin to write the blog and finalize the layout of the infographic.

  • Now, we write and design. A text-based version of the blog will be sent to you for a thorough edit and we’ll also send you a PDF version of the infographic.

  • In this stage, we incorporate your edits of the blog to make certain it captures your voice and conveys your meaning. We’ll also finalize the design and layout of the infographic.  At the end of this process, we’d have a completed near-final draft ready for review.

  • Alright, last chance to have anything changed! We’ll work with your team to make sure the content and design of the infographic and blog is exactly what you expected. Once you provide final approval, you’ll receive the designed document, as well as the final copy in a text file for use in other applications.